News Pick – How Automation is Shaking Up the Advertising Industry – G&M

networkJun 29, 2015 “As anyone with a computer or a smartphone knows, advertising is everywhere online. How ads are bought, displayed, tracked and sold is critical to just about every player on the Internet, from giants like Facebook and Google to the smallest publisher. And that process is going through a revolution that is already having sweeping implications, from how ads are targeted to consumers, to what safeguards are needed to prevent fraud… It is comparable to a stock market, though instead of trading shares, these markets trade digital ad space, or impressions.” – Read full article at G&M