Saas

Limelight

The Experiential Marketing Cloud

  • Toronto, Ontario
  • SaaS
  • Invested in 2015

The Story

Limelight provides tools to build automated, data-driven live marketing campaigns. Its SaaS-based platform provides various elements, such as live strategy, activation tools, consumer communication, social amplification, real-time data, and analysis to run a live marketing program.

We’ve got a great roadmap, and we are ahead of everyone else in the product marketing space. But we need to maintain that lead. Product focus is forever and permanent, and having a technology lead is something we always have to beat.

Jonah Midanik

CEo, limelight

About

  • iGan Partners is a venture capital firm investing in emerging early-stage tech companies with a focus on Digital Health and B2B SaaS.

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