Naming Your New Company: Here’s What to Know

By: Miles Kruppa

There is so much to do before you start your own company. You have to develop a business plan. You have to find financing. Oh, and you have to give it a name.

Consider that roughly 627,000 businesses open every year in the U.S., according to a Small Business Administration estimate. That is a lot of new names. How to make your company name stand out or, at least, be remembered among so much competition?

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